The Art of Selling
THE ART OF SELLING
Everything you say to prospects creates images in their minds these images can be either negative or positive.
Since life is complicated and varies, the images created in their minds will also be complicated and varied. Be sure that when you engage with every prospect that you use words that they understand thus will automatically lead to them listening and when they are listening they hear what you are saying.
From a sales perspective the one most single thought in our minds should be to close the sale. Every image that our words create in the minds of our prospects either helps or hurts our chances of selling that person. By this standard, all images are either positive to the sale, or they are negative to it.
The Pshychology of selling is all about :